Effective date: October 24, 2026. This Privacy Policy explains how Mildred Enterprises, LLC ("Mildred," "we," "us") collects, uses, and shares information through AskMildred.ai. We do not sell personal information.
1. Information We Collect
| Who | What we collect |
|---|---|
| Families and users | Name, email, phone, city, the person seeking care and your relationship to them, care needs, conversations with Mildred, reviews, and Representation Preference requests |
| Referred persons | Name, email, phone, service requested, and notes or attachments added by the referring Member |
| Members | Business and contact details, licenses, NPI, insurance documents, listing content, photos, billing details (processed by Stripe), reviews, and account activity |
| Everyone | Device, browser, IP address, pages visited, and cookie data |
We use Google Analytics and cookies to understand how the Platform is used. You can limit this through your browser's cookie settings or Google's Analytics opt-out browser add-on.
2. How We Use Information
We use information to operate the directory and referral network, route referrals, verify Members, process payments, produce Priority Records, handle Representation Preference requests, moderate reviews, send account and referral notices, prevent fraud, improve the Platform, and meet legal obligations.
3. How We Share Information
- With Members you are connected to. When you request a connection or a Member refers you, your referral information goes to the receiving Member or Members. Placement agents may send one referral to several communities.
- Priority Records. When agents disagree about a referral, we share referral timestamps, the sending agent, and any Representation Preference request with the community and agents involved. We do not include health information in Priority Records.
- Representation Preference requests. We share your request with the named agent, the communities that received that agent's referral for you, and any agent you name as your choice.
- Service providers. Hosting, payment processing (Stripe), email, and analytics (Google Analytics) providers that process information for us under contract.
- Legal reasons. When required by law, or to protect rights, safety, and the integrity of the Platform.
- Business transfers. In a merger, sale, or reorganization, subject to this Policy.
4. Affiliated Companies
We do not share your information with companies affiliated with Mildred for their marketing. An affiliate receives your information only if it is a Member you are connected with through the Platform in the ordinary way, or if you give separate consent.
5. Health Information
When we receive protected health information on behalf of a HIPAA covered entity, we handle it under our Business Associate Agreement and HIPAA. Please share only the information needed to find care.
6. Retention
We keep referral records, including timestamps, for 7 years after the referral date to support Priority Records and legal obligations. Member account information is kept after cancellation so accounts can be reactivated, unless the Member asks us to delete it and no legal obligation requires us to keep it. Other information is kept only as long as needed for the purposes above.
7. Your Choices and Requests
You may ask us to access or correct your information, or to delete it, by emailing support@askmildred.ai. When you ask to be deleted, we remove you from the active referral network and delete your care needs, contact information, notes, attachments, and Mildred conversations.
We do not delete the record of referrals made through the Platform: who sent each referral, who received it, when, and the name of the person referred. Members rely on these records for Priority Records and legal obligations, and we keep them for the retention period in Section 6.
8. Text Messages and Email
If you give us a mobile number and agree to receive texts, we may send messages about your referrals or account. Consent is not a condition of using the Platform. Message and data rates may apply. Reply STOP to opt out or HELP for help. You can unsubscribe from marketing emails at any time.
We do not share or sell your mobile number, or your consent and opt-in information for text messages, to third parties or affiliates for their marketing or promotional purposes. We share them only with service providers, such as our text message provider and wireless carriers, that help us deliver the messages. To stop texts, reply STOP to any message, or email support@askmildred.ai and we will remove your number.
9. Security
We use administrative, technical, and physical safeguards to protect information. No system is completely secure.
10. Age Requirement
The Platform is for adults 18 or older. It is not directed to children, and we do not knowingly collect information from anyone under 18.
11. Changes and Contact
We will post updates with a new effective date and notify users of material changes by email or in the Platform. Questions or requests: Mildred Enterprises, LLC, 7014 E Camelback Rd, Suite B100A, Scottsdale, AZ 85251, support@askmildred.ai.